| Situation
An olive importer has numerous suppliers across Europe. The nature of its business gives the company's accounting team some flexibility in the timing of payments. The accounts manager wanted to make the most of market fluctuation by making payments when the market had moved in its favour. The importer was struggling to do this with the lack of personalised services that its bank provided. |
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Solution
Global market volatility makes access to timely information and analysis a critical component of any international business strategy. Ruesch offers MarketLink, a proprietary information service free of charge to all clients, helping them stay informed of critical market activity. The service includes an array of information including weekly and quarterly market outlooks, market news and alerts, exchange rates, and in-depth analyses on specific currencies. MarketLink information is accessible by phone, e-mail, fax, or online—and the service is customisable to a company's business interests. |
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Outcome
The company worked with Ruesch to determine the MarketLink elements that were the right fit for their needs. The importer now receives RueschRates via e-mail every morning, which provides a starting rate on the Euro for that day and a brief synopsis of market events. Additionally, the importer gives Ruesch a payment window each month and Ruesch helps the importer proactively monitor the market in an attempt to secure the best rates. Market knowledge has helped the importer to take control of its foreign currency exposure and manage the inherent risks of international business much more effectively. By having daily access to market information the accounts manager can make informed decisions about when to make payments. This has ultimately been reflected in the bottomline. |
