| Situation
An olive importer has numerous suppliers across Europe. The nature
of its business gives the company's accounting team some flexibility
in the timing of payments. The accounts manager wanted to make
the most of market fluctuation by making payments when the market
had moved in its favor. The importer was struggling to do this
with the lack of personalized services that its bank provided.
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Solution
Global market volatility makes access to timely information and
analysis a critical component of any international business strategy.
Ruesch offers MarketLink, a proprietary information service free
of charge to all clients, helping them stay informed of critical
market activity. The service includes an array of information
including weekly and quarterly market outlooks, market news and
alerts, exchange rates, and in-depth analyses on specific currencies.
MarketLink information is accessible by phone, e-mail, fax, or
online—and the service is customizable to a company's business
interests. |
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Outcome
The company worked with Ruesch to determine the MarketLink elements
that were the right fit for their needs. The importer now receives
RueschRates via e-mail every morning, which provides a starting
rate on the Euro for that day and a brief synopsis of market events.
Additionally, the importer gives Ruesch a payment window each
month and Ruesch helps the importer proactively monitor the market
in an attempt to secure the best rates. Market knowledge has helped
the importer to take control of its foreign currency exposure
and manage the inherent risks of international business much more
effectively. By having daily access to market information the
accounts manager can make informed decisions about when to make
payments. This has ultimately been reflected in the bottom line.
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